Abstract

COMMUNITY ENGAGEMENT/OUTREACH CORE The Community Engagement/Outreach Core seeks to: 1) use current media and social media technology (cellphone, text messaging, social media) to support effectiveness of the ADELANTE intervention;2) develop a brand identity for the intervention with the help of youth and families in the community;3) increase health literacy in the Latino immigrant community using a train-the-trainer protocol to enhance community capacity;and 4) disseminate findings from the GWU COE research to the community and the field. Dr. W. Douglas Evans, a recognized expert on social marketing and health communications, will direct the Community Engagement and Outreach Core.

  Funding Agency

Agency
National Institute of Health (NIH)
Institute
National Institute on Minority Health and Health Disparities (NIMHD)
Type
Exploratory Grants (P20)
Project #
1P20MD006898-01
Application #
8352549
Study Section
Special Emphasis Panel (ZMD1-RN (01))
Project Start
2012-06-07
Project End
2017-01-31
Budget Start
2012-06-07
Budget End
2013-01-31
Support Year
1
Fiscal Year
2012
Total Cost
$223,918
Indirect Cost
$38,117

  Institution

Name
George Washington University
Department
Type
DUNS #
043990498
City
Washington
State
DC
Country
United States
Zip Code
20052

  Publications

Andrade, E L; Evans, W D; Barrett, N D et al. (2018) Development of the place-based Adelante social marketing campaign for prevention of substance use, sexual risk and violence among Latino immigrant youth. Health Educ Res 33:125-144
Evans, W Douglas; Andrade, Elizabeth L; Barrett, Nicole D et al. (2018) The Mediating Effect of Adelante brand equity on Latino Immigrant Positive Youth Development Outcomes. J Health Commun 23:606-613
Edberg, Mark C; Cleary, Sean D; Andrade, Elizabeth L et al. (2017) Applying Ecological Positive Youth Development Theory to Address Co-Occurring Health Disparities Among Immigrant Latino Youth. Health Promot Pract 18:488-496
Edberg, Mark; Cleary, Sean; Simmons, Lauren B et al. (2015) DEFINING THE ""COMMUNITY"" FOR A COMMUNITY-BASED PUBLIC HEALTH INTERVENTION ADDRESSING LATINO IMMIGRANT HEALTH DISPARITIES: AN APPLICATION OF ETHNOGRAPHIC METHODS. Hum Organ 74:27-41
Andrade, Elizabeth L; Evans, W Douglas; Edberg, Marc C et al. (2015) Victor and Erika Webnovela: An Innovative Generation @ Audience Engagement Strategy for Prevention. J Health Commun 20:1465-72