The prior project demonstrated dramatic media under-coverage of alcohol's role in crime and injury. This study will take a crucial next step-demonstrating through controlled experiment the impact of media coverage of alcohol's role in crime and injury. We will do so using a random sample of U.S. newspaper stories about crime and unintended injury. We will also utilize a national participant population reflecting U.S. demographic norms, to further increase the generalizability and potential public impact of our results. Stories will be experimentally manipulated into versions with and without mention of alcohol as a causal factor in the crime or accident. Outcomes will examine concern about alcohol-related risks and on support for alcohol-control policies. We will also assess possible psychological mechanisms for the effects of these news stories as well as for the effects of alcohol advertisements, following up encouraging preliminary study results in our laboratory. In particular, we will examine impact of advertisements on automatically-activated attitudes and evaluative conditioning mechanisms on young adults'alcohol risk perceptions and willingness to engage in risky alcohol-related behaviors, using an experimental design intended to replicate many of the contextual elements of actual television viewing behavior.

Public Health Relevance

The proposed research has the potential to provide definitive evidence regarding the impact of reporters'and editors'choice to include or exclude information about alcohol's role in crime or injury. Our prior work suggests this helps shape alcohol risk perceptions and alcohol-control policy support in the U.S. population. Such findings might be used to influence journalism practice by media advocates and journalism faculty in journalism training programs. Moreover, the further examination of psychological mechanisms behind advertising as well as news effects may provide an increasingly convincing account of how and why advertisements may influence risk-taking behavior among adolescents and young adults, with potentially significant public-policy ramifications.

Agency
National Institute of Health (NIH)
Institute
National Institute on Alcohol Abuse and Alcoholism (NIAAA)
Type
Research Project (R01)
Project #
5R01AA010377-13
Application #
8298639
Study Section
Community-Level Health Promotion Study Section (CLHP)
Program Officer
White, Aaron
Project Start
1995-08-01
Project End
2014-06-30
Budget Start
2012-07-01
Budget End
2014-06-30
Support Year
13
Fiscal Year
2012
Total Cost
$587,908
Indirect Cost
$191,274
Name
Ohio State University
Department
Miscellaneous
Type
Schools of Arts and Sciences
DUNS #
832127323
City
Columbus
State
OH
Country
United States
Zip Code
43210
Slater, Michael D (2013) Content Analysis as a Foundation for Programmatic Research in Communication. Commun Methods Meas 7:85-93
Goodall, Catherine E; Slater, Michael D; Myers, Teresa A (2013) Fear and Anger Responses to Local News Coverage of Alcohol-Related Crimes, Accidents, and Injuries: Explaining News Effects on Policy Support Using a Representative Sample of Messages and People. J Commun 63:373-392
Slater, Michael D; Hayes, Andrew F; Goodall, Catherine E et al. (2012) Increasing support for alcohol-control enforcement through news coverage of alcohol's role in injuries and crime. J Stud Alcohol Drugs 73:311-5
Slater, Michael D; Jain, Parul (2011) Teens' attention to crime and emergency programs on television as a predictor and mediator of increased risk perceptions regarding alcohol-related injuries. Health Commun 26:94-103
Comello, Maria Leonora G (2011) Characterizing drug non-users as distinctive in prevention messages: implications of optimal distinctiveness theory. Health Commun 26:313-22
Tatum, Phillip T; Canetto, Silvia Sara; Slater, Michael D (2010) Suicide coverage in U.S. newspapers following the publication of the media guidelines. Suicide Life Threat Behav 40:524-34
Goodall, Catherine E; Slater, Michael D (2010) Automatically-Activated Attitudes as Mechanisms for Message Effects: The Case of Alcohol Advertisements. Communic Res 37:620-643
Bjornstrom, Eileen E S; Kaufman, Robert L; Peterson, Ruth D et al. (2010) RACE AND ETHNIC REPRESENTATIONS OF LAWBREAKERS AND VICTIMS IN CRIME NEWS: A NATIONAL STUDY OF TELEVISION COVERAGE. Soc Probl 57:269-293
Larson, Sandra; Long, Marilee; Slater, Michael D et al. (2009) A content analysis of cancer survivorship coverage in a representative sample of US news outlets. J Cancer Educ 24:291-6
Slater, Michael D; Hayes, Andrew F; Reineke, Jason B et al. (2009) Newspaper Coverage of Cancer Prevention: Multilevel Evidence for Knowledge Gap Effects. J Commun 59:514

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