Background: In a previous prospective study, we found that viewing smoking in movies strongly predicted smoking initiation among adolescents 10 to 14 years of age, even after adjusting for other social influences, child and parenting characteristics. We now propose to continue following this cohort of adolescents.
Aims : The primary aims of this study are to evaluate the effect of viewing smoking in movies on the risk of becoming an established smoker, evaluate the impact of age on the relationship between movie smoking exposure and smoking initiation, and identify child and parenting factors that may modify the association between exposure to movie smoking and adolescent smoking behavior Methods: To accomplish these aims, we propose a three-year longitudinal telephone survey of the 2603 adolescents who participated in our previous prospective study. These adolescents are now 15 to 19 years of age. Participants will be surveyed annually to update their smoking status, movie exposure, and other risk factors for smoking. As in our previous study, surveys will be administered using a CATI system and each individual survey will contain a unique subset of movies, randomly selected from a larger sample of top box office hits and video rentals. Survey responses will be linked with information from a content analysis of smoking in movies to estimate an individual's exposure to movie smoking. Significance: These adolescents are now at the age of highest risk for smoking uptake. The proposed follow-up is optimally timed to evaluate the influence of movies on smoking initiation in late adolescence and on established smoking. Our previous study of this cohort produced highly significant findings that catalyzed a dialogue between State Attorneys General and representatives from the motion picture industry. Results from the proposed study will extend our earlier findings by clarifying the influence of movie smoking exposure on risk of later age smoking initiation and, importantly, on progression to established smoking. ? ? ?

Agency
National Institute of Health (NIH)
Institute
National Cancer Institute (NCI)
Type
Research Project (R01)
Project #
3R01CA108918-02S1
Application #
7151385
Study Section
Special Emphasis Panel (ZRG1)
Program Officer
Ogunbiyi, Peter
Project Start
2005-05-25
Project End
2010-02-28
Budget Start
2006-04-01
Budget End
2008-08-31
Support Year
2
Fiscal Year
2006
Total Cost
$146,699
Indirect Cost
Name
Dartmouth College
Department
Pediatrics
Type
Schools of Medicine
DUNS #
041027822
City
Hanover
State
NH
Country
United States
Zip Code
03755
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Adachi-Mejia, Anna M; Sutherland, Lisa A; Longacre, Meghan R et al. (2011) Adolescent weight status and receptivity to food TV advertisements. J Nutr Educ Behav 43:441-8
Tickle, Jennifer J; Beach, Michael L; Dalton, Madeline A (2009) Tobacco, alcohol, and other risk behaviors in film: how well do MPAA ratings distinguish content? J Health Commun 14:756-67
Longacre, Meghan R; Adachi-Mejia, Anna M; Titus-Ernstoff, Linda et al. (2009) Parental attitudes about cigarette smoking and alcohol use in the Motion Picture Association of America rating system. Arch Pediatr Adolesc Med 163:218-24
Adachi-Mejia, Anna M; Primack, Brian A; Beach, Michael L et al. (2009) Influence of movie smoking exposure and team sports participation on established smoking. Arch Pediatr Adolesc Med 163:638-43
Dalton, Madeline A; Beach, Michael L; Adachi-Mejia, Anna M et al. (2009) Early exposure to movie smoking predicts established smoking by older teens and young adults. Pediatrics 123:e551-8