In the United States, the postpartum period is a critical time for both maternal and child health, the mortality rate is the highest among other developed, high income countries and more than half of all maternal deaths occur postpartum, from one day to one year after birth.2-10 This poor outcome is linked to the racial and ethnic disparities that disproportionately effect black women who are 3-4 times more likely to experience maternal mortality than white women.11 Recently, the American College of Obstetricians and Gynecologists12 recognized the deficiencies in postpartum care and coined the term the ?fourth trimester? to mark the time following the birth of the infant through the first 3-months postpartum, and updated its recommendations to address these challenges. With impacts to health outcomes and healthcare costs, there is a need to holistically bridge the gap for low-income and/or ethnically diverse groups of women to address the physical, cultural, and knowledge barriers to accessing quality postpartum care. To improve the rate at which underserved women are disproportionately affected by maternal mortality and morbidity, we need to engage women leading into and specifically during the postpartum period to identity areas of need, and to provide tools which reduce barriers for women to get appropriate postpartum care. Technology offers innovative solutions to challenges around equal information access. Pregnant women often turn to the internet to find out more information about their health and their developing babies health. Yet, studies find that mothers are not finding sufficient resources to match their postpartum needs.13 To address this gap in care, we will develop a mobile tool designed to increase accessibility to information and practical approaches for addressing the complex needs of women in this ?fourth trimester?. This tool will specifically focus on underserved women who are at greatest risk of adverse postpartum outcomes. We propose to complete three major tasks:
AIM 1 : Gather input from key stakeholders to inform the design, key content, and interactive technological components of the mobile tool. To achieve this aim we will conduct formative qualitative research with pregnant women and women who have gone through the postpartum experience.
AIM 2 : Develop a prototype to demonstrate the goals of the complete tool. The prototype will include content and interactivity for the Self Care thematic section of the mobile tool, a detailed outline of content and interactive features including real world examples and peer support. In collaboration with our clinical experts, we will draw on the knowledge gained in formative research in combination with relevant evidence-based practices to develop the prototype.
AIM 3 : Demonstrate the acceptability, usability, feasibility and commercialization potential of the tool with input from key stakeholders and end-users in preparation for the Phase II effectiveness study. We will use quantitative and qualitative methods to assess the feasibility of the content, approach, and effectiveness of the program and identify the key measures for the Phase II study.

Public Health Relevance

The postpartum period is a critical time for both maternal and child health, and more than half of all maternal deaths occur postpartum, from one day to one year after birth. This poor outcome is linked to the racial and ethnic disparities that disproportionately effects low income and black women. To reduce the burden of the postpartum period for this population, we plan to develop an accessible, targeted online tool designed to address the needs of underserved women who are at greater risk for adverse postpartum outcomes by providing the appropriate tools, knowledge and skills to improve postpartum health.

Agency
National Institute of Health (NIH)
Institute
National Institute on Minority Health and Health Disparities (NIMHD)
Type
Small Business Innovation Research Grants (SBIR) - Phase I (R43)
Project #
1R43MD014923-01
Application #
9904878
Study Section
Special Emphasis Panel (ZMD1)
Program Officer
Mujuru, Priscah
Project Start
2019-09-23
Project End
2020-09-22
Budget Start
2019-09-23
Budget End
2020-09-22
Support Year
1
Fiscal Year
2019
Total Cost
Indirect Cost
Name
Orange Square Design, Inc.
Department
Type
DUNS #
780990334
City
Pawtucket
State
RI
Country
United States
Zip Code
02860