This project will develop health education materials for an Appalachian Community Kit for Alcohol Prevention. Materials will reflect the unique culture of Appalachia. The Kit will contain three components developmentally suited to the prevention needs of Appalachian youth aged 11 - 13, 14 - 16, and 17 - 18. Appalachia is important: With one in 12 Americans living there, the region has a population equal to that of all Latino Americans at the 1990 census. Though Appalachia has significant legal and social impediments to alcohol use, alcohol abuse there is common. Nevertheless, the region lacks culturally appropriate materials for alcohol prevention. Relying on sound prevention science, the firm seeks to develop materials that use the focal role of women in the Appalachian family as the access point. Staff demonstrated the feasibility of this approach in Phase I. Staff will conduct focus groups of members of the respective developmental ranges to understand how mothers and youth react to alcohol prevention. Based on findings, staff will develop materials for the components of the Kit. When all components are completed, staff will test the firm's hypothesis about the efficacy of the approach with a pre-test/post-test experiment. We then will finalize the kit by the grant's end.

Agency
National Institute of Health (NIH)
Institute
National Institute on Alcohol Abuse and Alcoholism (NIAAA)
Type
Small Business Innovation Research Grants (SBIR) - Phase II (R44)
Project #
5R44AA012370-03
Application #
6604255
Study Section
Special Emphasis Panel (ZRG1-SSS-D (11))
Program Officer
Hartman, Roger W
Project Start
1999-07-01
Project End
2005-09-30
Budget Start
2003-07-01
Budget End
2005-09-30
Support Year
3
Fiscal Year
2003
Total Cost
$394,870
Indirect Cost
Name
Toborg Associates, Inc.
Department
Type
DUNS #
101908283
City
Washington
State
DC
Country
United States
Zip Code
20001
Meyer, Michael G; Toborg, Mary A; Denham, Sharon A et al. (2008) Cultural perspectives concerning adolescent use of tobacco and alcohol in the Appalachian mountain region. J Rural Health 24:67-74