In response to published NIDA research topics calling for innovation in educational programs aimed at substance abuse prevention, the proposed project will develop and empirically tested media literacy alcohol and tobacco use prevention curriculum with use with children in grades three through five. The curriculum will contain goals, lesson plan scripts and activities, core connections to related subject areas, homework suggestions, resources and skill-based evaluation tools. The curriculum will be designed to be ready for use in a range of educational settings including elementary schools, home schools, after school programs, faith-based programs and community based programs (e.g., Boys and Girls Clubs). During Phase I, the overall structure and goals of the curriculum were developed and outlined. The first three lessons were developed in detail and were delivered to 3rd through 5th grade children in a focus group setting by an experienced teacher. In addition, focus groups and consultations with curriculum developers, 3rd-5th grade teachers, and health educators were conducted to provide feedback about the format, goals and content of the curriculum. Consumer satisfaction ratings from both the educators and children were extremely positive suggesting that the prototype of the curriculum was promising and ready for further development and completion. The present application proposes three primary goals including (1) completion of the curriculum and evaluation materials, (2) pilot testing of the curriculum and evaluation protocol in two youth groups, and (3) conduct experiment with random assignment of educators to intervention and wait-list control groups to evaluate the effectiveness of the curriculum in changing knowledge, attitudes and behaviors regarding use of tobacco and alcohol products and increasing media literacy-related critical thinking skills. The potential commercial applications of this research include the creation of an easy-to-use, attractive, effective preventive intervention curriculum as well as training workshops in use and evaluation of the curriculum that can be taught to a wide range of educators.

Agency
National Institute of Health (NIH)
Institute
National Institute on Drug Abuse (NIDA)
Type
Small Business Innovation Research Grants (SBIR) - Phase II (R44)
Project #
2R44DA016044-02
Application #
6881975
Study Section
Special Emphasis Panel (ZRG1-RPHB-C (11))
Program Officer
Ginexi, Elizabeth M
Project Start
2005-03-20
Project End
2007-02-28
Budget Start
2005-03-20
Budget End
2006-02-28
Support Year
2
Fiscal Year
2005
Total Cost
$342,217
Indirect Cost
Name
Innovation Research and Training, Inc.
Department
Type
DUNS #
023317253
City
Durham
State
NC
Country
United States
Zip Code
27707
Scull, Tracy M; Kupersmidt, Janis B; Erausquin, Jennifer Toller (2014) The impact of media-related cognitions on children's substance use outcomes in the context of parental and peer substance use. J Youth Adolesc 43:717-28
Scull, Tracy Marie; Kupersmidt, Janis Beth (2011) An Evaluation of a Media Literacy Program Training Workshop for Late Elementary School Teachers. J Media Lit Educ 2:199-208
Kupersmidt, Janis B; Scull, Tracy M; Austin, Erica Weintraub (2010) Media literacy education for elementary school substance use prevention: study of media detective. Pediatrics 126:525-31