The proposed research focuses on the role of mass media in state and community tobacco control efforts. The overarching goals of the proposed project are a) to develop an understanding of the amount and variety of tobacco-related information that both smokers and nonsmokers encounter across media platforms, and b) to analyze the relationships between that information and attitudes, beliefs and smoking behavior. This research is critically important for state and community tobacco control efforts because the mass media landscape has fundamentally transformed over the past five years, to include platforms such as increasingly sophisticated internet marketing and advertising strategies, social networking (e.g., facebook, twitter, and youtube), mobile messaging, and the growing fragmentation of traditional broadcast media. As a result, the amount and variety of pro- and anti-tobacco information available across media platforms has proliferated. Yet, there is very little detailed public information available about which new media is commonly used, or how much they are used across demographic groups. In addition, little is known about the extent to which smokers and non-smokers are exposed to pro- and anti-tobacco information, or how much tobacco-related information seeking and exchange is conducted across media platforms. The proposed research will conduct the first large-scale survey on new media consumption, exposure to smoking-related advertising and information seeking and exchange related to smoking/quitting across traditional and new media platforms. By combining existing data on exposure to smoking-related messages on TV, with new data collected as part of the proposed research, this project will provide the first comprehensive description of the amount and variety of pro- and anti-tobacco information that smokers and non-smokers encounter passively, and which they actively seek out and exchange. With these data, we will be able to explore whether, and the extent to which, smoking-related information delivered across various media platforms is associated with attitudes and smoking behaviors. Further, these data will enable us to examine whether and how the various type's tobacco-related information and media interact with each other.
Rapid changes in the media landscape have created opportunities and challenges for tobacco control. This project will provide the first comprehensive description of pro-and anti-tobacco messages that Americans are exposed to, and actively seek out and exchange across new and traditional media platforms. We will analyze the impact of this tobacco-related information on smoking behavior, and identify the most efficient and effective ways to promote tobacco control and combat pro-tobacco information across media platforms.
|Jo, Catherine L; Kornfield, Rachel; Kim, Yoonsang et al. (2016) Price-related promotions for tobacco products on Twitter. Tob Control 25:476-9|
|Huang, Jidong; Kim, Yoonsang; Vera, Lisa et al. (2016) Electronic Cigarettes Among Priority Populations: Role of Smoking Cessation and Tobacco Control Policies. Am J Prev Med 50:199-209|
|Kim, Yoonsang; Huang, Jidong; Emery, Sherry (2016) Garbage in, Garbage Out: Data Collection, Quality Assessment and Reporting Standards for Social Media Data Use in Health Research, Infodemiology and Digital Disease Detection. J Med Internet Res 18:e41|
|Cabrera-Nguyen, E Peter; Cavazos-Rehg, Patricia; Krauss, Melissa et al. (2016) Awareness and Use of Dissolvable Tobacco Products in the United States. Nicotine Tob Res 18:857-63|
|Ribisl, Kurt M; Luke, Douglas A; Bohannon, Doneisha L et al. (2016) Reducing Disparities in Tobacco Retailer Density by Banning Tobacco Product Sales Near Schools. Nicotine Tob Res :|
|Kostygina, Ganna; Tran, Hy; Shi, Yaru et al. (2016) 'Sweeter Than a Swisher': amount and themes of little cigar and cigarillo content on Twitter. Tob Control 25:i75-i82|
|Maloney, Erin K; Cappella, Joseph N (2016) Does Vaping in E-Cigarette Advertisements Affect Tobacco Smoking Urge, Intentions, and Perceptions in Daily, Intermittent, and Former Smokers? Health Commun 31:129-38|
|Pesko, Michael F; Kenkel, Donald S; Wang, Hua et al. (2016) The effect of potential electronic nicotine delivery system regulations on nicotine product selection. Addiction 111:734-44|
|Huang, Jidong; Kornfield, Rachel; Emery, Sherry L (2016) 100 Million Views of Electronic Cigarette YouTube Videos and Counting: Quantification, Content Evaluation, and Engagement Levels of Videos. J Med Internet Res 18:e67|
|Emory, Kristen; Kim, Yoonsang; Buchting, Francisco et al. (2016) Intragroup Variance in Lesbian, Gay, and Bisexual Tobacco Use Behaviors: Evidence That Subgroups Matter, Notably Bisexual Women. Nicotine Tob Res 18:1494-501|
Showing the most recent 10 out of 27 publications