COMMUNITY ENGAGEMENT/OUTREACH CORE The Community Engagement/Outreach Core seeks to: 1) use current media and social media technology (cellphone, text messaging, social media) to support effectiveness of the ADELANTE intervention;2) develop a brand identity for the intervention with the help of youth and families in the community;3) increase health literacy in the Latino immigrant community using a train-the-trainer protocol to enhance community capacity;and 4) disseminate findings from the GWU COE research to the community and the field. Dr. W. Douglas Evans, a recognized expert on social marketing and health communications, will direct the Community Engagement and Outreach Core.
|Andrade, E L; Evans, W D; Barrett, N D et al. (2018) Development of the place-based Adelante social marketing campaign for prevention of substance use, sexual risk and violence among Latino immigrant youth. Health Educ Res 33:125-144|
|Evans, W Douglas; Andrade, Elizabeth L; Barrett, Nicole D et al. (2018) The Mediating Effect of Adelante brand equity on Latino Immigrant Positive Youth Development Outcomes. J Health Commun 23:606-613|
|Edberg, Mark C; Cleary, Sean D; Andrade, Elizabeth L et al. (2017) Applying Ecological Positive Youth Development Theory to Address Co-Occurring Health Disparities Among Immigrant Latino Youth. Health Promot Pract 18:488-496|
|Edberg, Mark; Cleary, Sean; Simmons, Lauren B et al. (2015) DEFINING THE ""COMMUNITY"" FOR A COMMUNITY-BASED PUBLIC HEALTH INTERVENTION ADDRESSING LATINO IMMIGRANT HEALTH DISPARITIES: AN APPLICATION OF ETHNOGRAPHIC METHODS. Hum Organ 74:27-41|
|Andrade, Elizabeth L; Evans, W Douglas; Edberg, Marc C et al. (2015) Victor and Erika Webnovela: An Innovative Generation @ Audience Engagement Strategy for Prevention. J Health Commun 20:1465-72|