The overall goal for the dissemination component of the Prevention Research Center (PRC) is to increasethe incorporation of PRC scientific findings into the understanding and practice of policy-makers andpractitioners in the alcohol prevention field. PRC has developed and will continue to develop researchfindings, implementation tools, and research methods that have broad utility to policy-makers, practitioners,and the general public in the areas of alcohol policy, alcohol consumption, and alcohol problemepidemiology and prevention These materials can be useful only if incorporated into policy and practice.
The aims of this Component are to: (1) disseminate relevant scientific findings, program designs, guides,manuals, and research methodologies that have direct applicability to policy and practice in alcohol problemprevention, (2) increase the diffusion of scientific prevention tools and strategies to prevention policy-makersand practitioners, and the general public, and (3) support the adoption of scientifically-based preventionstrategies into actual practice. The funding of this Component will enable PRC to transform existing andfuture findings and tools into materials that will be useful to a variety of audiences. A monitoring andmeasurement system will be implemented to track the diffusion and adoption of PRC materials. Theactivities of the education component will be in addition to a continuation of the publication of researchfindings in scientific journals.The diffusion and adoption of scientific findings often confronts serious barriers. To help avoid andovercome these barriers, this component will utilize an interactive dissemination process that involvesrepresentatives of target audiences. A core advisory panel and ad hoc review panels made up of keyinformation gatekeepers for policy-makers, practitioners, and the general public will be selected and involvedin all aspects of the component. With these advisors, PRC will select findings regarding critical componentsof successful prevention programs and translate them into formats that target audiences can understand andapply in their work. The demand for PRC's research findings as well as other prevention research findingsand prevention tools will be stimulated among practitioners, policy makers, and in the general population andcitizen groups. Venues for dissemination will be selected for the specific audience and will include a[dissemination web site, CD ROMs, videos, presentations at conferences, and written materials.
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