Abstract

The proposed research investigates effects of stimuli presented under conditions popularly identified as """"""""subliminal."""""""" A major component of the completed research examined effects of subliminal self-help (SSH) audiotapes (of a type now marketed extensively) that are claimed to improve self-esteem and memory. This research demonstrated (in three double-blind field experiments) that SSH tapes have no effects of actual (subliminal) content, but do have label (placebo or expectancy) effects that are of at least short-term duration. The proposed research focuses on the visual subliminal domain, in which the project has established replicable, but as yet inadequately theoretically explained, subliminal semantic activation (SSA) effects. The proposed research uses methods developed in the completed work, with the aims of establishing theoretical interpretation, and adding to the body of empirical SSA data that can be used to evaluate the potential for visual media to produce socially significant subliminal influence effects.

  Funding Agency

Agency
National Institute of Health (NIH)
Institute
National Institute of Mental Health (NIMH)
Type
Research Project (R01)
Project #
5R01MH041328-04
Application #
3379936
Study Section
Mental Health Behavioral Sciences Research Review Committee (BSR)
Project Start
1988-02-01
Project End
1996-08-31
Budget Start
1993-09-01
Budget End
1994-08-31
Support Year
4
Fiscal Year
1993
Total Cost
Indirect Cost

  Institution

Name
University of Washington
Department
Type
Schools of Arts and Sciences
DUNS #
135646524
City
Seattle
State
WA
Country
United States
Zip Code
98195

  Publications

Sriram, N; Greenwald, Anthony G; Nosek, Brian A (2010) Correlational biases in mean response latency differences. Stat Methodol 7:277-291
Greenwald, Anthony G; Poehlman, T Andrew; Uhlmann, Eric Luis et al. (2009) Understanding and using the Implicit Association Test: III. Meta-analysis of predictive validity. J Pers Soc Psychol 97:17-41
Greenwald, Anthony G (2005) A reminder about procedures needed to reliably produce perfect timesharing: comment on Lien, McCann, Ruthruff, and Proctor (2005). J Exp Psychol Hum Percept Perform 31:221-5
Nosek, Brian A; Greenwald, Anthony G; Banaji, Mahzarin R (2005) Understanding and using the Implicit Association Test: II. Method variables and construct validity. Pers Soc Psychol Bull 31:166-80
Greenwald, Anthony G; Nosek, Brian A; Banaji, Mahzarin R et al. (2005) Validity of the salience asymmetry interpretation of the implicit association test: comment on Rothermund and Wentura (2004). J Exp Psychol Gen 134:420-5; author reply 426-30
Pinter, Brad; Greenwald, Anthony G (2005) Clarifying the role of the ""other"" category in the self-esteem IAT. Exp Psychol 52:74-9
Greenwald, Anthony G; Greenwald, Anthony G (2004) On doing two things at once: IV. Necessary and sufficient conditions: Rejoinder to Lien, Proctor, and Ruthruff (2003). J Exp Psychol Hum Percept Perform 30:632-6
Greenwald, Anthony G (2003) On doing two things at once: III. Confirmation of perfect timesharing when simultaneous tasks are ideomotor compatible. J Exp Psychol Hum Percept Perform 29:859-68
Greenwald, Anthony G; Abrams, Richard L; Naccache, Lionel et al. (2003) Long-term semantic memory versus contextual memory in unconscious number processing. J Exp Psychol Learn Mem Cogn 29:235-47
Greenwald, Anthony G; Nosek, Brian A; Banaji, Mahzarin R (2003) Understanding and using the implicit association test: I. An improved scoring algorithm. J Pers Soc Psychol 85:197-216

Showing the most recent 10 out of 34 publications