This study aims to assess the acceptability, usability and efficacy of using state-of-the-art social media and game technology to increase HIV testing among adolescents and young adults (AYA) ages 13-24. Rates of HIV testing among AYA are low, resulting in high proportions of AYA who are positive or unaware of their HIV infection. Further, public health messages which can be effective in older adults do not achieve the same results in AYA. Since many AYA are highly engaged with social media and games, these technologies may hold the key to reaching this population. While previous behavior change games have shown positive results by using the compelling nature of gameplay to make health education entertaining and shift attitudes towards disease prevention, this intervention proposes to incorporate a new innovation which changes the way video games are used to increase HIV testing and linkage to care. The intended result is a novel social media experience which plays like a game while prompting dialogue about HIV risk assessment, testing, and linkage to prevention in a manner that may be more acceptable to AYA compared to traditional public health messages. We have developed an AYA-informed game in which players can create characters like themselves and model different forms of dating and sex practices to learn the consequences in a simulated, non-health or life-threatening environment. Once the players learn the HIV-related risks they have taken in the game, they can identify nearby facilities for HIV testing and prevention services. We seek to test the efficacy of this game and hypothesize that its use will result in increased HIV testing and lead to a reduction in risky behaviors among AYA at risk for HIV. In this Phase II application, our multidisciplinary team will recruit AYA to assist in determining the acceptability of additional game enhancements to the existing prototype through an iterative focus group process. Once an acceptable prototype is develop, we will conduct pilot field testing of the game intervention among a small cohort of AYA to ensure usability, acceptability and to conduct quality assurance testing. Finally, we will conduct a randomized controlled trial to determine the efficacy of the intervention on HIV testing uptake. We will enroll 300 sexually active HIV negative AYA and randomize them to receive either the life-simulation game intervention or provision of an app which contains HIV educational materials on HIV and pre-exposure prophylaxis. We will compare self-reported HIV testing between the two study groups at 6 months and hypothesize that a higher proportion of AYA in the intervention versus control group will have obtained HIV testing. Successful completion of these aims will demonstrate how this product may advance the effective implementation of an evidence-based behavioral intervention for increased HIV testing and linkage to preventive care among youth. Successful development of this core technology could also be revised to be applicable to other medical conditions.
This project seeks to determine the efficacy of using a life-simulation game to increase HIV testing, knowledge, risk reduction behaviors, and access to prevention services among young people at risk for HIV. The project focuses on testing an innovative, culturally-appropriate, user- friendly and acceptable youth-appropriate game to help players assess their personal HIV risk through engaging, personalized gameplay. The game rewards players for HIV testing and linkage to care, and sharing the game with others via social networks.
