Facial appearance strongly influences first impressions, which show remarkable consensus and yield significant social consequences. The long-range objective is to explain consensual impressions among normal individuals and their absence in individuals with disorders such as autism. It is hypothesized that qualities that are accurately revealed by facial features that mark babies, unfitness, or identity are overgeneralized to people whose facial structure resembles that of babies, a particular level of fitness, or a particular identity. Four specific research aims are: 1)connectionist modeling tests the facial identity overgeneralization hypothesis (FIOH) that the tendency for responses to strangers to vary with their facial resemblance to known individuals contributes to social categorization effects; 2)functional Magnetic Resonance Imaging (fMRI) investigates brain activation patterns in response to faces that are predicted from each of the overgeneralization hypotheses; 3)generalized mere exposure paradigms investigate whether familiarization with the facial prototype of a category changes impressions of new category members, as predicted by the FIOH; 4)virtual reality methods test face overgeneralization hypotheses through behavioral responses to faces in various social contexts. Four training aims are: 1) increased knowledge of the conceptual foundations of computer modeling of neural systems and the computer software used to implement neural network simulations; 2) increased knowledge of brain structure and function and fMRI techniques; 3) learning to use virtual environments to assess the perceived behavioral affordances of different facial qualities; 4) integrating various methods to provide more sophisticated tests of the face overgeneralization hypotheses. The research and training benefit from excellent laboratory facilities, state of the art equipment, and interactions with outstanding scientists at Brandeis University and the MGH-NMR Center. Integrating social psychology, computer science, and neuroscience promises to advance the understanding of social perception. The focus on facial information offers a novel theoretical perspective, demonstrating that intrinsic properties of faces contribute to social biases that have been largely viewed as social constructions. It also provides a foundation for research that may elucidate neural bases of social deficits, as in autism, and develop intervention techniques to modify reactions to faces.

Agency
National Institute of Health (NIH)
Institute
National Institute of Mental Health (NIMH)
Type
Research Scientist Development Award - Research (K02)
Project #
5K02MH072603-03
Application #
7280836
Study Section
Social Psychology, Personality and Interpersonal Processes Study Section (SPIP)
Program Officer
Simmons, Janine M
Project Start
2005-09-01
Project End
2010-08-31
Budget Start
2007-09-01
Budget End
2008-08-31
Support Year
3
Fiscal Year
2007
Total Cost
$125,096
Indirect Cost
Name
Brandeis University
Department
Psychology
Type
Schools of Arts and Sciences
DUNS #
616845814
City
Waltham
State
MA
Country
United States
Zip Code
02454
Zebrowitz, Leslie A; Zhang, Yi (2012) Neural evidence for reduced apprehensiveness of familiarized stimuli in a mere exposure paradigm. Soc Neurosci 7:347-58
Strom, Michael A; Zebrowitz, Leslie A; Zhang, Shunan et al. (2012) Skin and bones: the contribution of skin tone and facial structure to racial prototypicality ratings. PLoS One 7:e41193
Zebrowitz, Leslie A; Wadlinger, Heather A; Luevano, Victor X et al. (2011) ANIMAL ANALOGIES IN FIRST IMPRESSIONS OF FACES. Soc Cogn 29:486-496
Liang, Xiaoyun; Zebrowitz, Leslie A; Zhang, Yi (2010) Neural activation in the ""reward circuit"" shows a nonlinear response to facial attractiveness. Soc Neurosci 5:320-34
Zebrowitz, Leslie A; Kikuchi, Masako; Fellous, Jean-Marc (2010) Facial resemblance to emotions: group differences, impression effects, and race stereotypes. J Pers Soc Psychol 98:175-89
Zebrowitz, Leslie A; Luevano, Victor X; Bronstad, Philip M et al. (2009) Neural activation to babyfaced men matches activation to babies. Soc Neurosci 4:1-10
Liang, Xiaoyun; Zebrowitz, Leslie A; Aharon, Itzhak (2009) Effective connectivity between amygdala and orbitofrontal cortex differentiates the perception of facial expressions. Soc Neurosci 4:185-96
Zebrowitz, Leslie A; Montepare, Joann M (2008) Social Psychological Face Perception: Why Appearance Matters. Soc Personal Psychol Compass 2:1497-1517
Zebrowitz, Leslie A; White, Benjamin; Wieneke, Kristin (2008) Mere Exposure and Racial Prejudice: Exposure to Other-Race Faces Increases Liking for Strangers of That Race. Soc Cogn 26:259-275
Zebrowitz, Leslie A; Kikuchi, Masako; Fellous, Jean-Marc (2007) Are effects of emotion expression on trait impressions mediated by babyfaceness? Evidence from connectionist modeling. Pers Soc Psychol Bull 33:648-62