Marketing and communication of health messages is of critical importance to improving the health of the general population. The goals of this Center for Marketing and Health Communication are to bring together scientists and community partners to increase high quality marketing and communication research using novel methods, to test new marketing and communication interventions to improve health outcomes in health promotion/chronic disease prevention and control; and to identify methods of disseminating these marketing and communication strategies to appropriate sectors of the general public. We have brought together a discipline form academic researchers in health Services, Business, Communication, Epidemiology, Social Sciences, and Biostatistics, with appropriate community and public health partners. This Center proposes to focus three randomized trails and two cores on the problem of prevention and control of chronic diseases in populations currently experiencing disparities in the target behaviors. All trials use a common marketing /communication model to guide the selection of target audience, intervention package and evaluation of the effectiveness of intervention. All three interventions work with existing organizations to improve sustainability and dissemination after effectiveness is determined. The first project will test a marketing and communication intervention to improve colon cancer screening within a medical care financing agency provide health insurance for state employees. This Web-based intervention will encourage participants to engage in colon cancer screening activities. The second project will use communications strategies to increase the proportion of older low income adults who obtain blood pressure screening. This study will work within the traditional emergency medical response system to improve the program to increase the use of appropriate evidence0based prevention interventions among workplaces that employ low wage earning workers. This study packages existing effective interventions to improve overall employee health through employer level changes. These projects will advance the science of marketing and communication for health promotion.

Agency
National Institute of Health (NIH)
Institute
Office of The Director, Centers for Disease Control & Prevention (ODCDC)
Type
Research Program Projects (P01)
Project #
5P01CD000249-02
Application #
7489793
Study Section
Special Emphasis Panel (ZCD1-MOX (02))
Program Officer
Burton, Denise
Project Start
2006-09-30
Project End
2009-09-29
Budget Start
2007-09-30
Budget End
2008-09-29
Support Year
2
Fiscal Year
2007
Total Cost
$1,281,482
Indirect Cost
Name
University of Washington
Department
Administration
Type
Schools of Public Health
DUNS #
605799469
City
Seattle
State
WA
Country
United States
Zip Code
98195
Biedenweg, Kelly; Meischke, Hendrika; Bohl, Alex et al. (2014) Understanding older adults' motivators and barriers to participating in organized programs supporting exercise behaviors. J Prim Prev 35:1-11
Meischke, Hendrika; Ike, Brooke R; Fahrenbruch, Carol et al. (2013) Hypertension identification via emergency responders: a randomized controlled intervention study. Prev Med 57:914-9
Hannon, Peggy A; Harris, Jeffrey R; Sopher, Carrie J et al. (2012) Improving low-wage, midsized employers' health promotion practices: a randomized controlled trial. Am J Prev Med 43:125-33
Meischke, Hendrika; Fahrenbruch, Carol; Ike, Brooke et al. (2012) Feasibility of partnering with emergency medical services to identify people at risk for uncontrolled high blood pressure. Prev Chronic Dis 9:E48
Laing, Sharon S; Hannon, Peggy A; Talburt, Amber et al. (2012) Increasing evidence-based workplace health promotion best practices in small and low-wage companies, Mason County, Washington, 2009. Prev Chronic Dis 9:E83
Harris, Jeffrey R; Cheadle, Allen; Hannon, Peggy A et al. (2012) A framework for disseminating evidence-based health promotion practices. Prev Chronic Dis 9:E22
Huang, Yi; Hannon, Peggy A; Williams, Barbara et al. (2011) Workers' health risk behaviors by state, demographic characteristics, and health insurance status. Prev Chronic Dis 8:A12
Hughes, M Courtney; Yette, Emily M; Hannon, Peggy A et al. (2011) Promoting tobacco cessation via the workplace: opportunities for improvement. Tob Control 20:305-8
Harris, Jeffrey R; Huang, Yi; Hannon, Peggy A et al. (2011) Low-socioeconomic status workers: their health risks and how to reach them. J Occup Environ Med 53:132-8
Diehr, Paula; Hannon, Peggy; Pizacani, Barbara et al. (2011) Social marketing, stages of change, and public health smoking interventions. Health Educ Behav 38:123-31

Showing the most recent 10 out of 12 publications