This four-year project is designed to investigate the effectiveness of three major types of public health interventions being used by the Massachusetts Tobacco Control Program (MTCP): local clean indoor air policies, local policies to restrict youth access to tobacco products and televised anti- tobacco media campaigns. The data will come from two sources: l) a population-based telephone survey of Massachusetts adults and youth ages 12 to l7 in the year 2000 and a longitudinal follow-up survey two years later of all youth respondents and all adult respondents who were smokers in the year 2000; and 2) town-level data drawn primarily from the MTCP management information system, the central repository of operating data concerning the local programs funded by the state's 1993 tobacco tax. The town-level data will be linked to individual survey data based on the respondent's town of residence. By examining the prospective effect of variation in strength, duration and enforcement of local clean indoor air ordinances and youth access ordinances on changes in the smoking behavior of youth and adults, the research will assess the contribution of these policies to the prevention of smoking initiation and the promotion of smoking cessation. By evaluating respondents' exposure to the antitobacco media campaign based on their television viewing patterns and recall of specific advertisements, the research will assess prospectively the impact of media exposure on youth and adult smoking. The research will help to identify potential mechanisms for the effect of these interventions. In addition, it will contribute to knowledge of how to design effective television counter-advertisements by assessing reactions to specific ads which vary in message and in valence and level of emotion aroused. Finally, the research will contribute to improving the methodology for assessing youth smoking in population-based samples by evaluating whether audio-computer-assisted telephone interviewing (T-ACASI) improves the reporting of smoking behavior by youth in telephone surveys. The long term objective of this project is to provide guidance to states and communities on the most effective ways to design and evaluate tobacco control interventions.

Agency
National Institute of Health (NIH)
Institute
National Cancer Institute (NCI)
Type
Research Project (R01)
Project #
5R01CA086257-03
Application #
6514531
Study Section
Special Emphasis Panel (ZCA1-SRRB-K (M3))
Program Officer
Vollinger, Robert
Project Start
2000-07-20
Project End
2004-06-30
Budget Start
2002-07-01
Budget End
2003-06-30
Support Year
3
Fiscal Year
2002
Total Cost
$1,207,471
Indirect Cost
Name
University of Massachusetts Boston
Department
Type
Organized Research Units
DUNS #
City
Boston
State
MA
Country
United States
Zip Code
02125
Alpert, Hillel R; Connolly, Gregory N; Biener, Lois (2013) A prospective cohort study challenging the effectiveness of population-based medical intervention for smoking cessation. Tob Control 22:32-7
Biener, Lois; McCausland, Kristen; Curry, Laurel et al. (2011) Prevalence of trial of snus products among adult smokers. Am J Public Health 101:1874-6
Biener, Lois; Hamilton, William L; Siegel, Michael et al. (2010) Individual, social-normative, and policy predictors of smoking cessation: a multilevel longitudinal analysis. Am J Public Health 100:547-54
Durkin, Sarah J; Biener, Lois; Wakefield, Melanie A (2009) Effects of different types of antismoking ads on reducing disparities in smoking cessation among socioeconomic subgroups. Am J Public Health 99:2217-23
Levy, Douglas E; Biener, Lois; Rigotti, Nancy A (2009) The natural history of light smokers: a population-based cohort study. Nicotine Tob Res 11:156-63
Albers, A B; Biener, L; Siegel, M et al. (2009) Impact of parental home smoking policies on policy choices of independently living young adults. Tob Control 18:245-8
Biener, Lois; Bogen, Karen (2009) Receptivity to Taboka and Camel Snus in a U.S. test market. Nicotine Tob Res 11:1154-9
Siegel, Michael; Albers, Alison B; Cheng, Debbie M et al. (2008) Local restaurant smoking regulations and the adolescent smoking initiation process: results of a multilevel contextual analysis among Massachusetts youth. Arch Pediatr Adolesc Med 162:477-83
Albers, Alison B; Biener, Lois; Siegel, Michael et al. (2008) Household smoking bans and adolescent antismoking attitudes and smoking initiation: findings from a longitudinal study of a Massachusetts youth cohort. Am J Public Health 98:1886-93
Biener, Lois; Wakefield, Melanie; Shiner, Cecilia M et al. (2008) How broadcast volume and emotional content affect youth recall of anti-tobacco advertising. Am J Prev Med 35:14-9

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