(Author's Abstract): Market potential exists for the development of video programming aimed at middle aged and older adults to be sold to cable TV stations. Cable companies and syndicators have expressed interest in purchasing quality older adult programming since they perceive a strong demand for it. Evening Star Productions of Ohio plans to produce shows geared to topics and themes older adults have expressed interest in the formatting to enhance learning and functioning. Four 24 minute pilot programs will be produced and aired in selected cities. Program development and research will be conducted to ensure the programs are informative, entertaining, mentally stimulating, support independence, provide a positive learning situation and increase self-esteem and life satisfaction. The pilot programs design is based on current gerontological research principals and practice. Extensive evaluation of the pilots will be carried out to ensure commercial success with research consisting of both theatre and on-air testing.

Agency
National Institute of Health (NIH)
Institute
National Institute on Aging (NIA)
Type
Small Business Innovation Research Grants (SBIR) - Phase II (R44)
Project #
5R44AG008605-03
Application #
3505849
Study Section
Human Development and Aging Subcommittee 3 (HUD)
Project Start
1989-07-01
Project End
1993-03-31
Budget Start
1992-02-01
Budget End
1993-03-31
Support Year
3
Fiscal Year
1992
Total Cost
Indirect Cost
Name
Evening Star Productions, Ltd
Department
Type
DUNS #
City
Akron
State
OH
Country
United States
Zip Code
44303