The objective of this Phase II proposal is to develop an interactive, videotex system for electronic delivery of cancer prevention nutrition information to shoppers in supermarkets. The NICE system will provide nutrition information specific to store products, labeling and best-buy nutrition comparisons. The delivery system will be designed to integrate health marketing techniques into supermarket management and marketing.

Agency
National Institute of Health (NIH)
Institute
National Cancer Institute (NCI)
Type
Small Business Innovation Research Grants (SBIR) - Phase II (R44)
Project #
5R44CA042652-03
Application #
3506514
Study Section
Nutrition Study Section (NTN)
Project Start
1987-06-15
Project End
1992-06-30
Budget Start
1990-09-30
Budget End
1992-06-30
Support Year
3
Fiscal Year
1990
Total Cost
Indirect Cost
Name
Kbl Group, Inc.
Department
Type
DUNS #
City
College Park
State
MD
Country
United States
Zip Code
20740