The purpose of this project is to develop new methods for collecting and analyzing data on the information and perceptions of older Americans on health care policies and products, and methods for measuring their resulting behavior and well-being. At an applied level, the research will address three current policy and measurement problems: 1) What are the perceptions of older Americans regarding the Medicare Part D prescription drug program, and what benefit plans meeting the actuarial requirements of the program do they prefer? 2) What are their perceptions regarding in-home care and assisted living options and costs, and their perceived needs and preferences? 3) How well can they rate disability levels using World Health Organization vignettes, and are the resulting scales predictive for perceptions of need for assisted living? At a methodological level, the research will develop and test methods for eliciting data on perceptions and preferences in aging populations. In particular, we will examine the effect of age on respondent's ability to understand and identify with hypothetical individuals and products, and study the use of experiments embedded within our primary data collection designs to detect and compensate for response errors. We will test the applicability of market research methods as tools for designing and evaluating health care products. ? ? ? ?

Agency
National Institute of Health (NIH)
Institute
National Institute on Aging (NIA)
Type
High Priority, Short Term Project Award (R56)
Project #
5R56AG026622-02
Application #
7287700
Study Section
Social Sciences and Population Studies Study Section (SSPS)
Program Officer
Haaga, John G
Project Start
2006-09-15
Project End
2009-08-31
Budget Start
2007-09-01
Budget End
2009-08-31
Support Year
2
Fiscal Year
2007
Total Cost
$271,451
Indirect Cost
Name
University of Michigan Ann Arbor
Department
Biostatistics & Other Math Sci
Type
Organized Research Units
DUNS #
073133571
City
Ann Arbor
State
MI
Country
United States
Zip Code
48109
Kesternich, Iris; Heiss, Florian; McFadden, Daniel et al. (2013) Suit the action to the word, the word to the action: Hypothetical choices and real decisions in Medicare Part D. J Health Econ 32:1313-24
Jurges, Hendrik; Winter, Joachim (2013) Are anchoring vignettes ratings sensitive to vignette age and sex? Health Econ 22:1-13