Stores saturated with ads and promotions for cigarettes constitute a significant public health concern, especially for adolescents. Our previous research combined data from school-based surveys of middle school students at baseline, 12 months, and 30 months, with data from observations in all stores that sold cigarettes in the study community. Two measures of exposure to retail tobacco advertising were developed by: (a) assessing the frequency of visits to types of stores that contain the most tobacco advertising (convenience, small grocery, and liquor stores) and (b) eliciting information about where and how often adolescents shopped in tobacco outlets near school and assessing the quantity of cigarette marketing materials in those stores. Both exposure measures predicted significant increases in the odds of initiating smoking at each follow-up, and the more exposure adolescents reported, the greater their chances of experimenting. A second longitudinal study observed similar findings in an urban community with a higher concentration of tobacco outlets and a more racially diverse population. This proposal seeks continued funding to better understand the impact of the retail tobacco environment on smoking initiation at the national level. Adolescents (ages 13-16) will be surveyed at baseline, 8 months, and 16 months (n=1,350), using an existing Internet panel that is representative of U.S. households with telephones. An innovative feature of this research is the ability to link all respondents'data to their residential and school addresses, allowing simultaneous study of environmental and individual risk factors for smoking initiation.
This research aims to: (a) determine whether our previous results about the impact of exposure to retail tobacco advertising on smoking initiation generalize from two California communities to a population-based survey of U.S. adolescents, and (b) test the hypothesis that the odds of smoking initiation are increased for adolescents in neighborhoods with higher tobacco outlet density, adjusting for both individual and neighborhood characteristics. Secondary analyses will compare different process explanations for the impact of retail tobacco advertising and tobacco outlet density on smoking initiation. This investigation will advance our understanding of the health risks associated with the availability of cigarettes and visibility of cigarette advertising in the environment and provide a scientific rationale for new policies to reduce them.

Public Health Relevance

Adolescent tobacco use predicts a range of early adult social and health problems. This research examines how the concentration of tobacco outlets in neighborhoods, and the widespread cigarette advertising that these stores contain, promote adolescent smoking. Evidence of such effects could inform U.S. and international regulatory efforts to limit the availability of cigarettes and visibility of cigarette advertising in the environment.

National Institute of Health (NIH)
National Cancer Institute (NCI)
Research Project (R01)
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Community Influences on Health Behavior (CIHB)
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Hunt, Yvonne M
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Stanford University
Internal Medicine/Medicine
Schools of Medicine
United States
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Dauphinee, Amanda L; Doxey, Juliana R; Schleicher, Nina C et al. (2013) Racial differences in cigarette brand recognition and impact on youth smoking. BMC Public Health 13:170
Henriksen, Lisa (2012) Comprehensive tobacco marketing restrictions: promotion, packaging, price and place. Tob Control 21:147-53
Henriksen, Lisa; Schleicher, Nina C; Feighery, Ellen C et al. (2010) A longitudinal study of exposure to retail cigarette advertising and smoking initiation. Pediatrics 126:232-8
Henriksen, Lisa; Feighery, Ellen C; Schleicher, Nina C et al. (2008) Receptivity to alcohol marketing predicts initiation of alcohol use. J Adolesc Health 42:28-35
Hurtz, Shannon Q; Henriksen, Lisa; Wang, Yun et al. (2007) The relationship between exposure to alcohol advertising in stores, owning alcohol promotional items, and adolescent alcohol use. Alcohol Alcohol 42:143-9
Feighery, Ellen C; Henriksen, Lisa; Wang, Yun et al. (2006) An evaluation of four measures of adolescents' exposure to cigarette marketing in stores. Nicotine Tob Res 8:751-9
Henriksen, Lisa; Feighery, Ellen C; Wang, Yun et al. (2004) Association of retail tobacco marketing with adolescent smoking. Am J Public Health 94:2081-3
Henriksen, L; Feighery, E C; Schleicher, N C et al. (2004) Reaching youth at the point of sale: cigarette marketing is more prevalent in stores where adolescents shop frequently. Tob Control 13:315-8