In partnership with the National Cancer Institute's Cancer Information Service (CIS), the overarching goal of the proposed research is to develop effective messages that inspire people to make healthy lifestyle choices across the cancer continuum. The specific objective is two-fold: (a) to examine the effectiveness of messages tailored to individuals'tendency to be concerned with achievement versus safety in motivating health behavior change (i.e., are messages psychologically tailored in this way effective?), and (b) to examine the potential factors (mechanisms) that explain the processes underlying the observed behavior change (i.e., how do messages psychologically tailored in this way work?). Building on 17 years of health communication research in our lab, seven experiments are proposed for a five-year project period. Three experiments (Experiments 1-3) examine the effectiveness of psychologically tailored messages and their mechanisms in the context of promoting fruit and vegetable intake. Four experiments (Experiments 4-7) test psychologically tailored messages in the context of promoting physical activity. These target behaviors are associated with an improved quality of life in cancer survivors and a reduced risk of developing certain cancers. The effectiveness of psychologically tailored materials versus standard CIS materials is compared in four populations: healthy CIS patrons (Experiments 1 &4), healthy adults who are underserved (Experiments 3 &6), breast cancer survivors posttreatment (Experiments 2 &5), and newly diagnosed breast cancer survivors (Experiment 7). Extending research across the cancer continuum will broaden the reach of CIS-based health promotion initiatives and contribute to the National Cancer Institute's efforts to improve cancer survivors'quality of life and overcome cancer disparities. It is our hope that findings from this line of research will allow us to continue to articulate a set of tailoring and framing principles for developing especially effective health messages that can be adopted by public health agencies and practitioners in diverse settings for a variety of populations.

National Institute of Health (NIH)
National Cancer Institute (NCI)
Research Project (R01)
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Study Section
Psychosocial Risk and Disease Prevention Study Section (PRDP)
Program Officer
Hesse, Bradford
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Yale University
Schools of Arts and Sciences
New Haven
United States
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Martinez, Josefa L; Duncan, Lindsay R; Rivers, Susan E et al. (2013) Examining the use of message tailoring to promote physical activity among medically underserved adults. J Health Psychol 18:470-6
Duncan, Lindsay R; Latimer, Amy E; Pomery, Elizabeth et al. (2013) Testing messages to encourage discussion of clinical trials among cancer survivors and their physicians: examining monitoring style and message detail. J Cancer Educ 28:119-26
Duncan, Lindsay R; Bertoli, Michelle C; Latimer-Cheung, Amy E et al. (2013) Mapping the protective pathway of emotional intelligence in youth: From social cognition to smoking intentions. Pers Individ Dif 54:542-544
Martinez, Josefa L; Rivers, Susan E; Duncan, Lindsay R et al. (2013) Healthy eating for life: rationale and development of an English as a second language (ESL) curriculum for promoting healthy nutrition. Transl Behav Med 3:426-33
Latimer-Cheung, Amy E; Fucito, Lisa M; Carlin-Menter, Shannon et al. (2012) How do perceptions about cessation outcomes moderate the effectiveness of a gain-framed smoking cessation telephone counseling intervention? J Health Commun 17:1081-98
Duncan, Lindsay; Martinez, Josefa; Rivers, Susan et al. (2012) Healthy Eating for Life English as a second language curriculum: Primary outcomes from a nutrition education intervention targeting cancer risk reduction. J Health Psychol :
Latimer, Amy E; Krishnan-Sarin, Suchitra; Cavallo, Dana A et al. (2012) Targeted smoking cessation messages for adolescents. J Adolesc Health 50:47-53
Martinez, Josefa L; Latimer, Amy E; Rivers, Susan E et al. (2012) Formative research for a community-based message-framing intervention. Am J Health Behav 36:335-47
Barg, Carolyn J; Latimer, Amy E; Pomery, Elizabeth A et al. (2012) Examining predictors of physical activity among inactive middle-aged women: an application of the health action process approach. Psychol Health 27:829-45
Fucito, Lisa M; Latimer, Amy E; Carlin-Menter, Shannon et al. (2011) Nicotine dependence as a moderator of a quitline-based message framing intervention. Drug Alcohol Depend 114:229-32

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