This Phase II SBIR application proposes the development and testing of a theory-based health promotion mobile phone application, BodiMojo, for adolescents (ages 13-18). The product is designed to: (1) promote wellness, healthy eating and physical activity in adolescents through a mobile program that can be accessed via any cell phone or wireless device;and (2) develop a service administrator tool for health clinics and youth organizations to monitor and reward progress among their youth. Efforts to prevent obesity and improve nutrition intake and physical activity are very challenging to implement with this age group. This is in large part due to difficulties in program uptake and adherence, as well as social stigmatization and a lack of a sense of urgency about potential long-term adverse outcomes in adulthood. Phase I results clearly identified the need to engage teenagers with personal relevancy and to promote positive actions and reward small successes that may lead to behavior change. Attention to psychosocial issues such as mood and body image is clearly key to success in obesity prevention efforts. This project is designed to improve psychosocial factors, including body esteem, mood, and goal adherence, as they mediate the adoption of healthy eating and physical activity behaviors. Based on the proof-of-concept in Phase I, this application intends to fully develop the mobile program using gamification and social networks by capitalizing on the unique and broad-based capability of mobile phones.
The second aim will be to develop a web-based tool and manual for health centers and school health staff to engage and track youth members in their efforts toward improving health behaviors.
The final aim i s to test the efficacy of and adherence to the mobile program in a randomized controlled field study among overweight and obese adolescents who are members of a large HMO. By addressing the unique needs of adolescents in the context of current technological innovations, BodiMojo offers a mobile-based personalized health promotion program that can reach large populations. At the same time BodiMojo facilitates goal attainment, provides empirically-based health information, and offers personalized feedback in a timely and confidential manner that extends beyond the reach of the clinical encounter or educational setting.

Public Health Relevance

BodiMojo is a mobile phone-based program that addresses the key public health issue of obesity prevention among adolescents. The program focuses on nutrition education and physical activity motivation through the use of a personalized messaging system to help teens attain their individual health goals.

Agency
National Institute of Health (NIH)
Institute
National Institute of Diabetes and Digestive and Kidney Diseases (NIDDK)
Type
Small Business Innovation Research Grants (SBIR) - Phase II (R44)
Project #
2R44DK085748-02
Application #
8595218
Study Section
Special Emphasis Panel (ZRG1-RPHB-C (10))
Program Officer
Arreaza-Rubin, Guillermo
Project Start
2009-10-01
Project End
2015-06-30
Budget Start
2013-07-17
Budget End
2014-06-30
Support Year
2
Fiscal Year
2013
Total Cost
$510,794
Indirect Cost
Name
Bodimojo, Inc
Department
Type
DUNS #
808038272
City
Milton
State
MA
Country
United States
Zip Code
02186
Rodgers, Rachel F; Donovan, Elizabeth; Cousineau, Tara et al. (2018) BodiMojo: Efficacy of a Mobile-Based Intervention in Improving Body Image and Self-Compassion among Adolescents. J Youth Adolesc 47:1363-1372
Rodgers, Rachel F; Franko, Debra L; Donovan, Elizabeth et al. (2017) Body image in emerging adults: The protective role of self-compassion. Body Image 22:148-155