Abstract

Title: Section # 5a: Message Core: Design, Evaluation, and MethodsDirector: Joseph Cappella, Ph.D. (8% years 1-2), (17% years 3-5)Key personnel Paul Messaris, Ph.D (Investigator- 5%), Amy Leader (Research Director-75%)Project Summary: The Core will provide assistance in message design and testing to major and pilot Centerprojects, evaluate new methods for assessment of message characteristics, and advance theories of messageeffects relevant to cancer control. It will cooperate with the Annenberg National Health Communication Survey(ANHCS) to maintain an online laboratory for message testing and collaborate with cancer-related researchprojects elsewhere at Penn and around the U.S.

  Funding Agency

Agency
National Institute of Health (NIH)
Institute
National Cancer Institute (NCI)
Type
Exploratory Grants (P20)
Project #
2P20CA095856-06
Application #
7612957
Study Section
Special Emphasis Panel (ZCA1-SRRB-U (O1))
Project Start
2008-09-01
Project End
2013-08-31
Budget Start
2008-09-01
Budget End
2009-08-31
Support Year
6
Fiscal Year
2008
Total Cost
$156,538
Indirect Cost

  Institution

Name
University of Pennsylvania
Department
Type
DUNS #
042250712
City
Philadelphia
State
PA
Country
United States
Zip Code
19104

  Publications

Bigman, Cabral A; Mello, Susan; Sanders-Jackson, Ashley et al. (2018) Speaking up about Lighting up in Public: Examining Psychosocial Correlates of Smoking and Vaping Assertive Communication Intentions among U.S. Adults. Health Commun :1-11
Bigsby, Elisabeth; Seitz, Holli H; Halpern, Scott D et al. (2017) Estimating Acceptability of Financial Health Incentives. Health Educ Behav 44:513-518
Tan, Andy S L; Mello, Susan; Sanders-Jackson, Ashley et al. (2017) Knowledge about Chemicals in e-Cigarette Secondhand Vapor and Perceived Harms of Exposure among a National Sample of U.S. Adults. Risk Anal 37:1170-1180
Brennan, Emily; Gibson, Laura A; Kybert-Momjian, Ani et al. (2017) Promising Themes for Antismoking Campaigns Targeting Youth and Young Adults. Tob Regul Sci 3:29-46
Lochbuehler, Kirsten; Mercincavage, Melissa; Tang, Kathy Z et al. (2017) Effect of message congruency on attention and recall in pictorial health warning labels. Tob Control :
Lee, Stella Juhyun; Brennan, Emily; Gibson, Laura Anne et al. (2016) Predictive Validity of an Empirical Approach for Selecting Promising Message Topics: A Randomized-Controlled Study. J Commun 66:433-453
Kim, Hyun Suk; Forquer, Heather; Rusko, Joseph et al. (2016) Selective Exposure to Health Information: The Role of Headline Features in the Choice of Health Newsletter Articles. Media Psychol 19:614-637
Kim, Minji; Shi, Rui; Cappella, Joseph N (2016) Effect of Character-Audience Similarity on the Perceived Effectiveness of Antismoking PSAs via Engagement. Health Commun 31:1193-204
Mello, Susan; Hornik, Robert C (2016) Media Coverage of Pediatric Environmental Health Risks and its Effects on Mothers' Protective Behaviors. Risk Anal 36:605-22
Mello, Susan; Hovick, Shelly R (2016) Predicting Behaviors to Reduce Toxic Chemical Exposures Among New and Expectant Mothers: The Role of Distal Variables Within the Integrative Model of Behavioral Prediction. Health Educ Behav 43:705-715

Showing the most recent 10 out of 83 publications