The major goal of the NCCU Export Center Community Engagement/Outreach core component is throughresearch identify and develop innovative strategies and focused efforts to address health disparities amongAfrican Americans in Durham, Wake, and Orange counties. Through community outreach and engagement,the research core will access the effectiveness of health education messages through the use of drama andstandard lecture format. Moreover, the research core will attempt to identify most effective messages andlocations for the delivery of health education messages. We hypothesize that theater will be more effectivethan lecture in increasing knowledge and encouraging health related behavior change. Also we hypothesizethat focus groups will be effective in identifying the most effective messages and locations for the delivery ofhealth information. Outreach efforts will include health assessment, community engagement (organizingstakeholders, town hall meetings, and community focus groups), and community education, as well asproviding structured opportunities for NCCU students to participate as researchers in population-basedresearch studies that are focused on addressing and reducing health disparities among African Americans.To effectuate this goal, two specific aims are proposed.
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