The over-all goal of this research is to develop targeted information services and delivery systems to specific audiences in the field of cancer prevention using compounds of the PDQ-P data base. Phase I will examine the feasibility of selecting high impact, ready markets and targeting cancer prevention information delivery to them. More specifically the feasibility study is broken into subobjectives to: segment the prevention community, identifying realistic and active markets for cancer prevention information services and products; examine their needs for and uses of prevention information, including their preferred media of display, dissemination and use; analyze and characterize prevention information components; match PDQ information components to appropriate uses, users and delivery media; cost and price alternative information products and services.

Agency
National Institute of Health (NIH)
Institute
National Cancer Institute (NCI)
Type
Small Business Innovation Research Grants (SBIR) - Phase I (R43)
Project #
1R43CA043345-01
Application #
3491519
Study Section
(SSS)
Project Start
1986-09-15
Project End
1987-03-15
Budget Start
1986-09-15
Budget End
1987-03-15
Support Year
1
Fiscal Year
1986
Total Cost
Indirect Cost
Name
Kbl Group, Inc.
Department
Type
DUNS #
City
College Park
State
MD
Country
United States
Zip Code
20740