Despite enormous public health efforts, childhood obesity is becoming increasingly prevalent, bringing with it both short- and long-term health consequences, including increased risk of childhood diabetes, high blood pressure, and low self-esteem. Long-term consequences include those associated with adult obesity (i.e., heart disease, diabetes, hypertension), of which childhood overweight/obesity is a powerful predictor. In an effort to prevent these ill effects, Health Management Consultants of VA proposes to develop Meta-Kenkoh, an Internet databased adventure game targeted for children and their parents, aimed at preventing/treating childhood obesity. The ultimate goal of Meta-Kenkoh is to provide motivation and resources for children to develop life-long habits of being active, maintaining a healthy weight, and eating a healthful diet.
Specific aims for Phase I are: 1) Design an architectural framework for the game; 2) Create characters and character features/powers; 3) Design strategies to involve parents; 4) Develop educational/motivational content; 5) Formatively evaluate the program. Meta-Kenkoh could be offered free to children and parents as part of a public health initiative and/or as part of a comprehensive pediatric weight loss program. Income to support the game would be provided by selected health-related vendors in exchange for the opportunity to place advertisements on the Internet site.

Proposed Commercial Applications

Meta-Kenkoh could be offered free to children and parents as part of a public health initiative and/or as part of a comprehensive pediatric weight loss program. Income to support the game would be provided by selected health-related vendors in exchange for the opportunity to place advertisements on the Internet site.

Agency
National Institute of Health (NIH)
Institute
Eunice Kennedy Shriver National Institute of Child Health & Human Development (NICHD)
Type
Small Business Innovation Research Grants (SBIR) - Phase I (R43)
Project #
1R43HD040702-01
Application #
6337817
Study Section
Special Emphasis Panel (ZRG1-SSS-D (10))
Program Officer
Grave, Gilman D
Project Start
2001-06-01
Project End
2002-11-30
Budget Start
2001-06-01
Budget End
2002-11-30
Support Year
1
Fiscal Year
2001
Total Cost
$100,000
Indirect Cost
Name
Health Management Consultants of VA
Department
Type
DUNS #
City
Blacksburg
State
VA
Country
United States
Zip Code
24060