Globalizing forces have impacted people living in rural areas all over the world. In industrialized nations, the decline of extractive industries and small-scale agriculture has caused the devitalization of rural life, places, and identities. Different efforts have emerged attempting to palliate this trend and retain the meaningfulness of local life for rural residents not only in economic terms but also in cultural terms. One approach has been to use or reinvent local heritage in a place-making endeavor. Projects involving heritage-making and heritage preservation range from labeling exceptional sites as "world heritage," as some UNESCO programs have done. Other efforts have sought to promotion everyday vernacular landscapes in a grass-root effort to keep them on the map as living places where people can make a durable livelihood. This doctoral dissertation research project seeks to understand what happens in rural areas when local places turn to heritage-making as a way of confronting globalization. The doctoral student will examine a French model, because France long has displayed an interest in local heritage and pondered its significance, whether this heritage is seen as exceptional or ordinary, tangible or intangible. The student will explore communities in rural France that have responded to the socioeconomic pressures of globalization by using the concept of cultural heritage as a tool of territorial development by seeking membership in the Association of the Most Beautiful Villages of France. The objectives of this research project are to unravel the process of local place-making occurring through heritage-making; contribute to an understanding of the social, cultural and personal processes through which people come to value the past for practical ends; unveil the kind of places and identities that result; and document the ways heritage places and patrimonialized landscapes are viewed and lived-in by the actors involved and the people embedded in them. The student will use qualitative analysis and case-studies to identify the social and political processes through which rural landscapes become heritage, the motivations and expectations of the actors, the effect of heritage-based economic development strategies on rural restructuring and landscape evolution, and how preservation impulses face sustainable development challenges in the 21st century. She will use cartographic, land use and cadastral archival research, and unstructured interviews with local residents and officials to examine how heritage places are lived-in, how they sustain local identities and memories, and how the relationship are shaped between residents within the place and between residents and the place.

This project will examine what is not readily visible in the heritage landscape. Landscape is viewed as lived-in places that evolve over time and where past, present, and future intertwine in a politics of local territorial development. Project results will contribute to debates challenging local communities and policy-makers. Those debates include the radical transformation of the peasant world and its effect on rural livelihoods as well as what it means to consider oneself a rural resident; the tension between local and global perspectives in a time of cultural and economic anxiety; and the articulation between preservationist policies that shift living culture into static, museum-like conditions, and the exigencies of dynamic local development. The products of this project will serve local communities and help them understand the stakes of heritage-based development policies. They also will inform applied geography ventures, such as planning and development projects, and they will enlighten local and state policy making in nations where similar associations are in place as well as in other nations that are considering the model as a viable solution to their difficulties. As a Doctoral Dissertation Research Improvement award, this award will provide support to enable a promising student to establish a strong independent research career.

Project Report

Normal 0 false false false EN-US X-NONE X-NONE The main objective of this research project is to better understand the processes of place-development policies based on heritage preservation and valorization and the impacts of labelization on places. In order to delve into the issues at stake, the project follows the Association of the Most Beautiful Villages of France and focuses on several member-villages for in-depth examination of the ways in which the label affects villages and villagers. The outcomes of this research are based on fieldwork in rural France where interviews with local officials and residents were conducted in selected localities, as well as with Association’s officers and partners. Along with interviews, participant-observation in Association’s meetings and field activities provided insights about the layered processes and motives underlying the construction of heritage places in economically depressed areas, while also uncovering the conflicts and challenges such development policy faces in implementation. Results are analyzed in terms of lived-in experiential spaces, human relationships, and memory of place. This research adds to the literature on the approach to patrimonialized landscapes as lived-in spaces from the point of view of residents’ experience and living relationship with the place. The conclusions make practical contributions to the fields of rural studies and heritage studies and to the examination of rural resilience as they advance the understanding of the role of local landscapes’ specificity in the struggle against long-term negative socio-economic trends in a globalized world. This research also contributes to better interpreting the processes at work behind place labelization and some of the consequences for localities who choose to submit themselves to the demands of a "quality label". As these labels flourish all over the world, this research can inform decision-making and development policy globally. As part of the dissertation development, this project has led to presentations at regional and national conferences. Additional presentations at professional meetings are planned, and several publications are currently under review.

Agency
National Science Foundation (NSF)
Institute
Division of Behavioral and Cognitive Sciences (BCS)
Type
Standard Grant (Standard)
Application #
1202703
Program Officer
Thomas J. Baerwald
Project Start
Project End
Budget Start
2012-03-01
Budget End
2013-08-31
Support Year
Fiscal Year
2012
Total Cost
$12,000
Indirect Cost
Name
University of North Carolina Chapel Hill
Department
Type
DUNS #
City
Chapel Hill
State
NC
Country
United States
Zip Code
27599