BioTechnical Communications. Inc. (BTC) is proposing a Culturally Targeted Health Information Network (""""""""the Network""""""""). The goal of the Network is to provide African-Americans with credible health information, using a combination of traditional (radio) and non-traditional (internet) communications mediums, to improve their awareness. knowledge, and health behaviors about cancer. The Network will consist of two components: (1) A syndicated radio program that reaches approximately 1.5 million African-American households and (2) a radio program related web-site that can expand on the information presented on the radio program and facilitate access to credible sources of cancer information online. In Phase II, the Network Will be evaluated using real-time broadcasts and a program-related web site over a period of several months. Survey methodology will be used to evaluate the impact of the Network on cancer-related attitudes, knowledge, intended behaviors and use of online cancer information resources. General audience use of the Network will also be monitored using Arbitron radio reports and web-traffic monitoring software.

Agency
National Institute of Health (NIH)
Institute
National Cancer Institute (NCI)
Type
Small Business Innovation Research Grants (SBIR) - Phase II (R44)
Project #
3R44CA091481-03S1
Application #
6884340
Study Section
Special Emphasis Panel (ZRG1)
Program Officer
Dresser, Connie M
Project Start
2001-04-01
Project End
2005-07-31
Budget Start
2004-04-15
Budget End
2005-07-31
Support Year
3
Fiscal Year
2004
Total Cost
$266,607
Indirect Cost
Name
Biotechnical Communications, Inc.
Department
Type
DUNS #
877988022
City
Atlanta
State
GA
Country
United States
Zip Code
30328