This research examines the motivational, attitudinal, and behavioral correlates of three types of sexual """"""""style"""""""". In so doing, it aids in the understanding of coercive sexual practices such as rape, sexual harassment, and sexual abuse. In Study 1, two methods to measure individual differences in sexual style are developed: (1) a cognitive measure which uses a priming methodology to measure the strength of the associative links between the concept of sexuality and the other three concepts of interest, and (2) a coding system that addresses the affective component of sexual style. Study 2 explores connections between predictor variables (motives and both measures of sexual style) and outcome variables, taking into account the potential moderating effects of responsibility and gender. The proposed research will clarify the concept of sexual style, improve the methodology for measuring it, and make useful connections between feminist theory, empirical and theoretical work in the psychology of motivation, and cognitive work on associative networks and schemas.
| Zurbriggen, Eileen L (2011) Implicit motives and sexual conservatism as predictors of sexual behaviors. J Soc Psychol 151:535-55 |
| Peterson, Bill E; Zurbriggen, Eileen L (2010) Gender, sexuality, and the authoritarian personality. J Pers 78:1801-26 |
| Yost, Megan R; Zurbriggen, Eileen L (2006) Gender differences in the enactment of sociosexuality: an examination of implicit social motives, sexual fantasies, coercive sexual attitudes, and aggressive sexual behavior. J Sex Res 43:163-73 |
| Zurbriggen, Eileen L; Yost, Megan R (2004) Power, desire, and pleasure in sexual fantasies. J Sex Res 41:288-300 |
| Zurbriggen, E L (2000) Social motives and cognitive power-sex associations: predictors of aggressive sexual behavior. J Pers Soc Psychol 78:559-81 |
