This study is designed to assess the effects of warning labels on alcoholic beverage containers, which will become mandatory in the U.S. by November of 1989. A national telephone survey of 2000 adults, already conducted in June and July of 1989, has established baseline data for this purpose. It is proposed to repeat the same survey process in June and July of 1990 and June and July of 1991, to investigate nearer and longer term changes. In addition, surveys of 1000 adults in Ontario, Canada in 1990 and 1991, in conjunction with an existing 1989 Canadian survey with partial comparability with the 1989 U.S. data, will provide a comparison case. Data from newspaper and other media indexes on coverage of warning labels and other alcohol policy issues, information on state and local warning sign proposals and legislation, and relevant social and health statistics, will also be collected for analysis. The investigation focuses on detecting changes in knowledge, attitudes and behavior concerning the drinking of alcoholic beverages, as these changes may be coincident with the introduction of these labels, and on studying the interrelations between such changes. In addition, the research is designed to analyze potential indirect relationships between the introduction of warning labels and shifts in knowledge, attitudes, and behaviors concerning drinking, and to analyze effects of the warning labels within a larger context of shifts in the cultural position of drinking in American society.

Agency
National Institute of Health (NIH)
Institute
National Institute on Alcohol Abuse and Alcoholism (NIAAA)
Type
Research Project (R01)
Project #
5R01AA008557-02
Application #
3112664
Study Section
Special Emphasis Panel (SRCA (32))
Project Start
1990-02-01
Project End
1993-01-31
Budget Start
1991-02-01
Budget End
1992-01-31
Support Year
2
Fiscal Year
1991
Total Cost
Indirect Cost
Name
California Pacific Medical Center Research Institute
Department
Type
DUNS #
City
San Francisco
State
CA
Country
United States
Zip Code
94107
Tam, Tammy W; Greenfield, Thomas K (2010) Do Alcohol Warning Labels Influence Men's and Women's Attempts to Deter Others from Driving When Intoxicated? Hum Factors Ergon Manuf 20:538-546
Makela, Pia (2002) Whose drinking does the liberalization of alcohol policy increase? Change in alcohol consumption by the initial level in the Finnish panel survey in 1968 and 1969. Addiction 97:701-6
Greenfield, T K (2000) Ways of measuring drinking patterns and the difference they make: experience with graduated frequencies. J Subst Abuse 12:33-49
Lemmens, P H; Vaeth, P A; Greenfield, T K (1999) Coverage of beverage alcohol issues in the print media in the United States, 1985-1991. Am J Public Health 89:1555-60
Giesbrecht, N; Greenfield, T K (1999) Public opinions on alcohol policy issues: a comparison of American and Canadian surveys. Addiction 94:521-31
Greenfield, T K; Rogers, J D (1999) Alcoholic beverage choice, risk perception and self-reported drunk driving: effects of measurement on risk analysis. Addiction 94:1735-43
Greenfield, T K; Rogers, J D (1999) Who drinks most of the alcohol in the US? The policy implications. J Stud Alcohol 60:78-89
Kaskutas, L A; Greenfield, T K (1997) The role of health consciousness in predicting attention to health warning messages. Am J Health Promot 11:186-93
Kaskutas, L A (1995) Interpretations of risk: the use of scientific information in the development of the alcohol warning label policy. Int J Addict 30:1519-48
Kaskutas, L A; Graves, K (1994) Relationship between cumulative exposure to health messages and awareness and behavior-related drinking during pregnancy. Am J Health Promot 9:115-24

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