The purpose of this research is to evaluate the long-term influence of mass media campaigns designed to prevent the initiation of cigarette smoking by adolescents. The campaigns, guided by behavioral science theory and the premise that they should be cost effective, focus on the consequences expected from smoking behavior and the stimulation of peer involvement. From Standard Metropolitan Statistical Areas (SMSAs) in the Southeast U.S. with fewer than 500,000 inhabitants, 10 will be randomly allocated to receive treatments which reflect increments in intensity and cost: 1. four SMSAs will not receive the campaign (controls), 2. two will receive radio messages which focus on selected expected consequences of smoking and not smoking, 3. two will receive the radio messages plus a component to facilitate peer involvement, and 4. two will receive the messages and peer involvement component via both radio and television. Baseline data will be collected from 223 adolescents and their mothers in each SMSA before the six month mass media campaign. Smoking behavior, the expected consequences of that behavior, and antecedent and mediator variables will be measured. One year after the campaign the measures will be repeated with the same subjects. Interim measures for a subsample of 50 subjects in each SMSA will be taken within one month after the campaign to assess awareness of the campaign and to provide estimates of early campaign effects. In addition to comparisons of experimental and control groups, and comparisons of experimental groups, analyses will determine if campaign effects vary according to mediating variables. The findings will be considered in the context of preventing the onset of adolescent smoking.

Agency
National Institute of Health (NIH)
Institute
National Cancer Institute (NCI)
Type
Research Project (R01)
Project #
5R01CA038392-04
Application #
3176501
Study Section
(SSS)
Project Start
1984-07-11
Project End
1989-05-31
Budget Start
1987-06-01
Budget End
1988-05-31
Support Year
4
Fiscal Year
1987
Total Cost
Indirect Cost
Name
University of North Carolina Chapel Hill
Department
Type
Schools of Public Health
DUNS #
078861598
City
Chapel Hill
State
NC
Country
United States
Zip Code
27599
Bauman, K E; Ennett, S E (1994) Tobacco use by black and white adolescents: the validity of self-reports. Am J Public Health 84:394-8
Klein, J D; Brown, J D; Childers, K W et al. (1993) Adolescents' risky behavior and mass media use. Pediatrics 92:24-31
Foshee, V; Bauman, K E (1992) Parental and peer characteristics as modifiers of the bond-behavior relationship: an elaboration of control theory. J Health Soc Behav 33:66-76
Bauman, K E; Foshee, V A; Haley, N J (1992) The interaction of sociological and biological factors in adolescent cigarette smoking. Addict Behav 17:459-67
Headen, S W; Bauman, K E; Deane, G D et al. (1991) Are the correlates of cigarette smoking initiation different for black and white adolescents? Am J Public Health 81:854-8
Bauman, K E; LaPrelle, J; Brown, J D et al. (1991) The influence of three mass media campaigns on variables related to adolescent cigarette smoking: results of a field experiment. Am J Public Health 81:597-604
Brown, J D; Bauman, K E; Padgett, C A (1990) A validity problem in measuring exposure to mass media campaigns. Health Educ Q 17:299-306
Bauman, K E; Foshee, V A; Linzer, M A et al. (1990) Effect of parental smoking classification on the association between parental and adolescent smoking. Addict Behav 15:413-22
Bauman, K E; Koch, G G; Lentz, G M (1989) Parent characteristics, perceived health risk, and smokeless tobacco use among white adolescent males. NCI Monogr :43-8
Bauman, K E; Foshee, V A; Koch, G G et al. (1989) Testosterone and cigarette smoking in early adolescence. J Behav Med 12:425-33

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