The proposed research is concerned with the basic processes that underlie the use of information in forming impressions and making inferences. The work will continue to investigate issues we have begun to explore in the preceding period, including: (1) the factors that determine how information about people and events is encoded into memory and the effects of this encoding on subsequent judgments; (2) the cognitive organization of trait and behavioral information in memory; (3) the cognitive representation of event information, and (4) the role of affect and emotion in information processing. A multiplicity of procedures will be used, which range from judgment data to recall, recognition and reaction time data to assess the manner in which information is organized in memory and the ease of retrieving it for use in making judgments. The research to be conducted will generally bear directly or indirectly on implications of the theoretical formulation we have proposed. On the other hand, the research will be germane to several fundamental questions related to the encoding, organization and retrieval operations that are strongly emphasized in recent attempts to develop process models of social perception. In addition to the empirical work to be conducted, we plan to initiate work on a computer simulation of the theoretical model. This effort should help to uncover implicit assumptions underlying the model, and to suggest revisions of the model that have additional empirical implications.

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National Institute of Mental Health (NIMH)
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Mental Health Behavioral Sciences Research Review Committee (BSR)
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University of Illinois Urbana-Champaign
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Wyer Jr, R S; Budesheim, T L; Lambert, A J et al. (1994) Person memory and judgment: pragmatic influences on impressions formed in a social context. J Pers Soc Psychol 66:254-67
Gruenfeld, D H; Wyer Jr, R S (1992) Semantics and pragmatics of social influence: how affirmations and denials affect beliefs in referent propositions. J Pers Soc Psychol 62:38-49
Wyer Jr, R S; Collins 2nd, J E (1992) A theory of humor elicitation. Psychol Rev 99:663-88
Lambert, A J; Wedell, D H (1991) The self and social judgment: effects of affective reaction and ""own position"" on judgments of unambiguous and ambiguous information about others. J Pers Soc Psychol 61:884-97
Wyer Jr, R S; Budesheim, T L; Shavitt, S et al. (1991) Image, issues, and ideology: the processing of information about political candidates. J Pers Soc Psychol 61:533-45
Lambert, A J; Wyer Jr, R S (1990) Stereotypes and social judgment: the effects of typicality and group heterogeneity. J Pers Soc Psychol 59:676-91
Wyer Jr, R S; Budesheim, T L; Lambert, A J (1990) Cognitive representation of conversations about persons. J Pers Soc Psychol 58:218-38
Holtgraves, T; Srull, T K; Socall, D (1989) Conversation memory: the effects of speaker status on memory for the assertiveness of conversation remarks. J Pers Soc Psychol 56:149-60
Srull, T K; Wyer Jr, R S (1989) Person memory and judgment. Psychol Rev 96:58-83
Ottati, V C; Riggle, E J; Wyer Jr, R S et al. (1989) Cognitive and affective bases of opinion survey responses. J Pers Soc Psychol 57:404-15

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