Delivering breast cancer screening messages to low-income, low-literacy Latinas presents unique challenges. Interactive multi-media technologies may offer an innovative, effective, and cost-accessible medium for reaching this population.
The specific aims of this Phase II SBIR research are to: 1) design culturally, linguistically and age-appropriate breast cancer education models for low-education, low-literacy Latinas using the message-development model validated in Phase I; 2) design and develop prototype kiosks that employ touchscreen and CD-ROM technologies into a device that enables users to easily navigate and control the direction and pace at which they obtain information; and 3) field test the interactive multi-media kiosks to determine their efficacy in providing breast cancer screening information to Latinas. A pre/post design will determine message effect knowledge gain, attitudinal change, self- efficacy and behavioral intent on 1600 Latina users of multi-media kiosks. Three hundred of these randomly assigned women are interviewed four months after exposure to determine behavioral change. Site assistants will conduct pre- and post interviews; the kiosks will also provide tracking data on use patterns for each information module. There are considerable opportunities for technological innovation making use of multimedia kiosks for health education.
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| Valdez, A; Banerjee, K; Ackerson, L et al. (2001) Correlates of breast cancer screening among low-income, low-education Latinas. Prev Med 33:495-502 |
