Most sun exposure occurs before the age of 20 and adoption of protective measures in childhood can reduce the lifetime incidence of skin cancer by 78%. This Phase II SBIR project will result in companion multimedia programs (Sun Safe Central and Adventures with the Shady Characters) in both English and Spanish, targeting home-based child-care providers and the preschool children in their care. The programs will provide Web-based sun protection information and interactive tools for the providers, and a CD-ROM with sun protection games, songs and other activities for children 3-5 years old. In Phase II, we will produce the remaining information, tools and graphic elements to include: 1) expanding the scope of information for providers; 2) adding tools to help providers integrate sun protection policies and practices into their daily routine, and 3) teaching children age-appropriate sun protection behaviors through fun-filled activities. A two-group randomized field test will assess the programs' effectiveness at changing providers' and children's knowledge and practices, as well as providers' self-efficacy regarding implementing sun protection policies and practices for their child-care business.

Proposed Commercial Applications

Not Available

Agency
National Institute of Health (NIH)
Institute
National Cancer Institute (NCI)
Type
Small Business Innovation Research Grants (SBIR) - Phase II (R44)
Project #
5R44CA081947-03
Application #
6522269
Study Section
Special Emphasis Panel (ZRG1-SSS-D (11))
Program Officer
Dresser, Connie M
Project Start
2000-09-14
Project End
2004-12-31
Budget Start
2002-09-01
Budget End
2004-12-31
Support Year
3
Fiscal Year
2002
Total Cost
$337,422
Indirect Cost
Name
Healthmark Multimedia, LLC
Department
Type
DUNS #
City
Washington
State
DC
Country
United States
Zip Code
20009