Children are becoming alarmingly sedentary, and their use of electronic media can contribute to this behavior. Research indicates that lack of physical activity is threat to public health. The investigator organization believes that electronic media can be a tool to improve children's health, but more research is needed on the type of content that motivates children to adopt pro-health attitudes and behaviors. This project tests 4 video-based interventions for early elementary aged children. The investigator organization had significant positive results in Phase I testing of """"""""DYNAMOTION: Kids Gotta Move,"""""""" a video-based intervention teaching physical activity and health concepts for ages 4-7. Compared to the control group, students exposed to the video increased their knowledge scores significantly (p

Agency
National Institute of Health (NIH)
Institute
National Heart, Lung, and Blood Institute (NHLBI)
Type
Small Business Innovation Research Grants (SBIR) - Phase II (R44)
Project #
5R44HL065032-03
Application #
6608057
Study Section
Special Emphasis Panel (ZRG1-SSS-D (10))
Program Officer
Pratt, Charlotte
Project Start
2000-07-15
Project End
2004-05-31
Budget Start
2003-06-01
Budget End
2004-05-31
Support Year
3
Fiscal Year
2003
Total Cost
$247,626
Indirect Cost
Name
Take Aim Media, Inc.
Department
Type
DUNS #
City
Silver Spring
State
MD
Country
United States
Zip Code
20910