This application proposes to continue research into the role movies play as an influence on adolescent drinking and related problem behaviors. We have successfully fielded a 4-wave longitudinal study of U.S. adolescents (ages 10-14 years at baseline). At each study wave we have assessed the adolescents'exposure to alcohol use in popular contemporary movies and their drinking behavior. Our recent analyses have indicated that viewing movie alcohol use is associated with initiation of drinking, with growth in the consumption of alcohol, and with alcohol problems. We have identified at least three mechanisms through which movie exposure may influence these behaviors: through the development of more favorable cognitions (prototypes &expectancies) as a result of seeing movie alcohol use, through effects of exposure to R-rated movies on growth in sensation seeking, and through changes in peer drinking. Finally, we have found that Black adolescents are significantly less responsive to movie exposure compared with Whites. We are following the cohort forward for an additional 3 waves as the adolescents enter high school (ages 15-19 years) and enriching the cohort with 600 Black adolescents in order to better evaluate racial differences in response to movie alcohol use.
We aim also to study the association between exposure to movie alcohol use and (a) late-onset alcohol initiation among previous nonusers, and (b) increases in alcohol consumption and transition to alcohol abuse among previous users. In addition we aim to examine the implications of exposure to R-rated movies and growth in sensation seeking, and to assess the ongoing relation between exposure to movie alcohol use, R-rated movie exposure, and reckless driving and delinquent behaviors. The analyses will be conducted with controls for variables that may be correlated with movie exposure and these behaviors (e.g., parenting style), and will examine alcohol exposure effects for participants of different ages and race/ethnicity. The work will be conducted by an interdisciplinary team with expertise in substance use theory and advanced analytic procedures. In the continuation period we plan to highlight the scientific importance of the findings to existing networks of prevention professionals so as to influence education and policy approaches to reducing underage drinking problems.
We hypothesize that alcohol use teenagers see in movies influences their beliefs about alcohol use, increases the chances they will try alcohol, increases their consumption of alcohol, and increases the chances they will develop alcohol problems. This project aims to continue to study this relationship in a group of U.S. adolescents. Alcohol use is a major underlying cause of death during adolescence, mainly due to injuries sustained while driving under the influence of alcohol. Because exposure to alcohol in movies is universal, reducing such exposure could have major public health implications.
| McClure, Auden C; Gabrielli, Joy; Sargent, James D et al. (2018) Aspirational Brand Choice and Underage Alcohol Use. J Stud Alcohol Drugs 79:408-416 |
| Morgenstern, Matthis; Stoolmiller, Mike; Bergamini, Elaina et al. (2017) Did limits on payments for tobacco placements in US movies affect how movies are made? Tob Control 26:105-108 |
| Morgenstern, Matthis; Li, Zhongze; Li, Zhigang et al. (2017) The party effect: prediction of future alcohol use based on exposure to specific alcohol advertising content. Addiction 112:63-70 |
| McClure, Auden C; Tanski, Susanne E; Li, Zhigang et al. (2016) Internet Alcohol Marketing and Underage Alcohol Use. Pediatrics 137:e20152149 |
| Morgenstern, Matthis; Schoeppe, Franziska; Campbell, Julie et al. (2015) Content Themes of Alcohol Advertising in U.S. Television-Latent Class Analysis. Alcohol Clin Exp Res 39:1766-74 |
| Tanski, Susanne E; McClure, Auden C; Li, Zhigang et al. (2015) Cued recall of alcohol advertising on television and underage drinking behavior. JAMA Pediatr 169:264-71 |
| Hull, Jay G; Brunelle, Timothy J; Prescott, Anna T et al. (2014) A longitudinal study of risk-glorifying video games and behavioral deviance. J Pers Soc Psychol 107:300-25 |
| Adachi-Mejia, Anna M; Gibson Chambers, Jennifer J; Li, Zhigang et al. (2014) The relative roles of types of extracurricular activity on smoking and drinking initiation among tweens. Acad Pediatr 14:271-8 |
| Hanewinkel, Reiner; Sargent, James D; Hunt, Kate et al. (2014) Portrayal of alcohol consumption in movies and drinking initiation in low-risk adolescents. Pediatrics 133:973-82 |
| Gilbert-Diamond, Diane; Li, Zhigang; Adachi-Mejia, Anna M et al. (2014) Association of a television in the bedroom with increased adiposity gain in a nationally representative sample of children and adolescents. JAMA Pediatr 168:427-34 |
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