Understanding why young adolescents begin to drink and go on to escalate alcohol use is a key element to preventing adolescent alcohol misuse. Although it is known that adolescents initiate drinking in response to social influences, the entertainment industry remains an understudied influence, and we know of no research examining the role of movies as an influence on adolescent drinking. Our preliminary data indicates that viewing movie alcohol use influences initiation of drinking. Movie depictions of sexual behavior and violence concurrent with alcohol use may have additional effects, and continued exposure to movie depictions could influence escalation of alcohol use and possibly other outcomes (e.g., aggressive behavior). However, the nature of these media effects has not been extensively investigated in large representative samples. To learn more about the effect of movies on youth alcohol use and violence, we propose to conduct theoretically-based analyses on two (2) data sets, both with youth aged 10-14 at baseline: Study 1 is a 2-wave data set from a school sample covering 2415 Northern New England students, and Study 2 is a 4-wave data set from a nationally representative sample of 6522 U.S. adolescents 10-14 years.
We aim to a) examine content analysis data on alcohol use, alcohol brand depictions, violence, sex, and illicit drug use in over 1000 popular contemporary movies released between 1990 and 2005; b) obtain estimates of adolescents' exposure to these factors in movies and examine the relation between such movie exposures and adolescents' alcohol use and other problem behaviors; c) test for moderation of movie exposure effects by selected variables (e.g., gender, ethnicity, self-control); d) test for indirect effects of movie exposure on adolescents' alcohol use through mediators such as alcohol expectancies and cognitive images of users; e) in longitudinal analyses using latent growth modeling, examine changes in adolescents' attitudes and behavior over time as a function of ongoing exposure to movie alcohol use; and f) using associative latent growth models, investigate relations between alcohol use and violence over time. The analyses will be conducted with controls for a number of covariates that may be correlated with movie exposure (e.g. sensation seeking, parenting style), will examine alcohol exposure effects for participants of different ages, and will test for replicated findings across the two independent studies. The work will be conducted by an interdisciplinary, team with expertise in substance use theory and analytic procedures.
| McClure, Auden C; Gabrielli, Joy; Sargent, James D et al. (2018) Aspirational Brand Choice and Underage Alcohol Use. J Stud Alcohol Drugs 79:408-416 |
| Morgenstern, Matthis; Stoolmiller, Mike; Bergamini, Elaina et al. (2017) Did limits on payments for tobacco placements in US movies affect how movies are made? Tob Control 26:105-108 |
| Morgenstern, Matthis; Li, Zhongze; Li, Zhigang et al. (2017) The party effect: prediction of future alcohol use based on exposure to specific alcohol advertising content. Addiction 112:63-70 |
| McClure, Auden C; Tanski, Susanne E; Li, Zhigang et al. (2016) Internet Alcohol Marketing and Underage Alcohol Use. Pediatrics 137:e20152149 |
| Morgenstern, Matthis; Schoeppe, Franziska; Campbell, Julie et al. (2015) Content Themes of Alcohol Advertising in U.S. Television-Latent Class Analysis. Alcohol Clin Exp Res 39:1766-74 |
| Tanski, Susanne E; McClure, Auden C; Li, Zhigang et al. (2015) Cued recall of alcohol advertising on television and underage drinking behavior. JAMA Pediatr 169:264-71 |
| Hull, Jay G; Brunelle, Timothy J; Prescott, Anna T et al. (2014) A longitudinal study of risk-glorifying video games and behavioral deviance. J Pers Soc Psychol 107:300-25 |
| Adachi-Mejia, Anna M; Gibson Chambers, Jennifer J; Li, Zhigang et al. (2014) The relative roles of types of extracurricular activity on smoking and drinking initiation among tweens. Acad Pediatr 14:271-8 |
| Hanewinkel, Reiner; Sargent, James D; Hunt, Kate et al. (2014) Portrayal of alcohol consumption in movies and drinking initiation in low-risk adolescents. Pediatrics 133:973-82 |
| Gilbert-Diamond, Diane; Li, Zhigang; Adachi-Mejia, Anna M et al. (2014) Association of a television in the bedroom with increased adiposity gain in a nationally representative sample of children and adolescents. JAMA Pediatr 168:427-34 |
Showing the most recent 10 out of 42 publications
